Onlive Named a Finalist for IT Innovation of the Year at the Motor Trader Commercial Industry Awards 2026
Onlive
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2 minute read
Onlive has been shortlisted among the top innovators in the UK commercial vehicle sector, recognised for its AI-powered conversational commerce platform that is transforming how automotive businesses convert website traffic into qualified leads and test drive bookings.
Barcelona, March 2026 — We are proud to announce that Onlive has been selected as a finalist for the IT Innovation of the Year award at the Motor Trader Commercial Industry Awards 2026. The winners will be revealed on Wednesday, 22 April 2026 at The Vox, Birmingham, co-located with the Commercial Vehicle Show at the NEC.
The Motor Trader Commercial Industry Awards is one of the UK's most respected recognition programmes for the commercial vehicle sector, with 33 award categories, 19 expert judges, and approximately 350 industry leaders attending the annual ceremony. Being shortlisted is a meaningful validation, entries are assessed on measurable business impact, innovation, and customer outcomes.
Why This Recognition Matters
Onlive was built on a simple but powerful observation: automotive buyers arrive at dealership websites ready to engage, but most leave without taking any meaningful action. Our platform closes that gap using AI-driven conversations that qualify leads, schedule test drives, and personalise the buyer experience — in real time, at scale.
The results our customers have seen speak for themselves:
- 90% reduction in cost-per-lead compared to traditional digital channels
- 5.5x increase in test drive bookings within the first months of deployment
- Trusted by OEMs and dealer groups including Audi, Škoda, CUPRA, Toyota, JAC, Jeep, Peugeot, across European & South American markets
Our platform operates across the full buyer lifecycle, from first website visit to post-purchase engagement, combining AI-powered lead qualification, automated scheduling, and personalised follow-up into a single, integrated experience.
“Being shortlisted for IT Innovation of the Year is a recognition of the entire Onlive team and the trust our customers have placed in us. The automotive industry is at an inflection point, buyers expect digital experiences that are as seamless and responsive as the best consumer apps. We built Onlive to deliver exactly that, and this nomination confirms we are on the right track.”
— Alfredo Ouro, Co-founder & CEO, Onlive.AI
About the Motor Trader Commercial Industry Awards
Now in its 36th year, the Motor Trader Commercial Industry Awards celebrates excellence across the UK commercial vehicle sector. The 2026 ceremony takes place on 22 April at The Vox, Birmingham, alongside the Commercial Vehicle Show at the NEC — the UK’s largest road transport event, welcoming over 15,000 industry visitors. This year’s edition features 33 categories and 19 expert judges evaluating entries across retail, innovation, and supplier excellence.
About Onlive.AI
Onlive.AI is an AI-powered conversational commerce platform purpose-built for the automotive industry. It helps OEMs and dealerships turn website visitors into qualified leads, test drive appointments, and long-term customers, combining intelligent automation with a human-in-the-loop approach that preserves the personal touch buyers expect. Onlive.AI operates across European markets and is trusted by leading automotive brands and dealer groups.
Media Contact
Onlive.AI Communications
urska@onlive.ai